A new report says 25% of U.S. households don't subscriber to a pay TV service, and for 17%, over-the-air is all there is Read the whole story
In a September 2015 report, eMarketer quoted a Fractl and Moz study which found that 63% of U.S. millennials use ad-blocking software. I must … Read the whole story
Snapchat shifts from ephemeral to forever. Read the whole story
They were raising glasses of America beer and Corona Extra lager in Leuven, Belgium, and London, England, yesterday after Anheuser-Busch InBev and SABMiller got … Read the whole story
Digital branded content has better recall than pre-roll advertising, in a study by Nielsen. The lift in brand perceptions was higher for branded content … Read the whole story
Live at Comic-Con Wednesday night, Google and Paramount Pictures tested the concept of "instant video ads," where a brand can shoot and edit a … Read the whole story
Barbie's gains, up 11% year-to-date, are "the result of a return to the fundamentals that make this brand continuously relevant, including a clear and … Read the whole story
With the app, users can use their smartphones to access similar features of the digital SI Play, like managing league registration, team communication, scheduling, … Read the whole story