More than 70% of publishers conduct their media sales using programmatic tools, according to a report from AOL Platforms. Read the whole story

When I got in touch with Rob Gregory, WhoSay's president of sales and marketing, the first words he used to describe the state of … Read the whole story

CNN International Commercial on Wednesday said it will use Sharethrough software to help it place dynamic native and branded content ad formats in prominent … Read the whole story

Many marketers have long held the assumption that branded content performs better than standard ad units. A just-released study from Nielsen bolsters this belief … Read the whole story

In just one month, over 191.5 million Americans watched nearly 50.5 billion online videos. Some 48% of users watched videos in-app on smartphones, versus … Read the whole story

For many, the big issue around YouTube is its lack of social media component. As a result, many publishers are flocking to the likes … Read the whole story

Pennsylvania residents who pay for Netflix, Hulu or other over-the-top video services must now cough up an additional 6% sales tax on their subscriptions. Read the whole story