The Federal Trade Commission hopes to tighten rules for marketers working with social media influencers when it comes to disclosures to consumers that they … Read the whole story

Hulu premium content will now be available, for free, via new Yahoo View, which is available starting today. Meanwhile, reportedly Hulu will fold its … Read the whole story

Recent research from BuzzStream and Fractl on generational use of content tells us that the #1 content form that Boomers share is video, and … Read the whole story

To answer the question in the head: Not a whole lot. In the cat-and-mouse game that is the constantly evolving world of ad fraud, … Read the whole story

Please forgive me for posting about media -- not about marketing, not about reach, not about engagement, but something more fundamental. Namely: why bother? … Read the whole story

People may rely on their phones' battery indicators to know when to find an electrical outlet, but some ad tech companies have found another … Read the whole story

Enterprises typically use social media to increase website traffic, enhance their brand image, and target their audience and influencers, but, they also indicate that … Read the whole story

I have looked up a number of athletes who are currently in Rio. And it is amazing how good most of them are at … Read the whole story

A new study that measures the impact of personalization on digital advertising performance finds that consumer engagement with online advertising increases by 3x when … Read the whole story