VidBlog
by P.J. Bednarski, Staff Writer
Bluetext, a digital marketing firm, is finding that there is a window of opportunity to serve business-to-business clients with virtual reality video projects. They're a good distraction on convention
floors … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Ratings for this summer's Olympics are lower than those of the 2012 London Olympics -- yet according to NBC, the 2016 Olympics will be … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
What's your favorite Olympic event? Mine is the Modern Bullshit-a-thon. The new ExxonMobil campaign is an opportunity for viewers to marvel at the nimbleness … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Last week Facebook retaliated against ad blockers by launching an ad-block blocker. This happened on Aug. 9, and by Aug. 11, the good folks … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
We've all heard of first and third-party data, the bedrock of the data-marketing landscape. Second-party data is a bit more obscure, but if the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The bad news for Twitter keeps on coming. In the latest ding for the network, eMarketer is downgrading its growth forecast for U.S. Twitter … Read the whole story
COMMENTARY
by Armando Rodriguez, Columnist
It's no secret that the advertising business is being revolutionized by data and technology. However, data is not just a matter of gathering information. … Read the whole story
by Laurie Sullivan
AOL's resident digital profit David Shing talked with "Search Marketing Daily" during a recent trip to Los Angeles about the trends that brands and … Read the whole story
by Ben Frederick
Twitter has had its fair share of challenges (having had its growth forecast recently downgraded by eMarketer) and mismanaged public relations disasters, but the … Read the whole story