by Steve McClellan
Based at Walton Isaacson's New York office, Villanueva will work across the agency network with responsibility for all research, insight, analytics and strategic planning. Read the whole story
by Chase Martin
Virtual reality and augmented reality are projected to grow globally over the next four years. VR and AR revenues will increase by more than … Read the whole story
-
by Wayne Friedman
NBC has been running more breaks in the Olympics -- the actual number of interruptions per hour --- versus NBC's regular prime-time programming. This … Read the whole story
by Ben Frederick
Hike, an Indian over-the-top (OTT) chat app slash WhatsApp rival, announced that it has received $175 million in a series D round led by … Read the whole story
COMMENTARY
by John Douglas, Op-Ed Contributor
With a clear definition of a viewable impression in hand, it's time for viewability technology standardization. Advertising needs viewability that is consistent, comprehensive, and … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
onsumers around the globe are tuning in to digital video in increasing numbers. In April, 2016, a report from Nielsen showed 65% of internet … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
I recently received a message from Amazon urging me to watch its video programming, which is included in my Amazon Prime membership. That certainly … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Complicating the respective strategies of Apple, Microsoft, and Facebook, Google just unveiled a super-simple 1-to-1 video-calling app dubbed Duo. To use the app, users … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The growth of cable networks in the late '80s and '90s gave TV prognosticators the chance to dream -- both good and bad -- … Read the whole story