Locally targeted mobile video campaigns rose 5% in Q2 2016, compared with the previous quarter, with retail subcategories like automotive dealerships contributing to the … Read the whole story

Without sound, video ads lose the music, dialogue and much of the emotional resonance that make them such a unique medium for brands. Read the whole story

As I spend my weekends on the beach watching the different habits of the people around me, I've been thinking a lot about how … Read the whole story

People like mobile devices, social media, and online video - so it's no surprise the amount of time they spend watching on their mobile … Read the whole story

We're in the home stretch of the 2016 election, and it's not just the Presidential candidates working on their campaigns. Brands from all categories, … Read the whole story

Very few brands are jumping up and down about transparency in the wake of the ANA reports but most are thinking much more deeply … Read the whole story

VideoAmp, the cross-screen video-optimization platform, has launched an Advanced Television platform (ATV) aimed at combining the reach of cable TV with the targeting capabilities … Read the whole story

Ad-tech firm Videology announced that it has enhanced its ability to use predictive targeting to improve its performance against Nielsen's Digital Ad Ratings (DAR) … Read the whole story