NPR will stop letting listeners and readers post comments to its Website, and it's not first to come to that decision. It's the decent thing to to do. Read the whole story
While an agreement between all parties involved in delivering a campaign was all that was necessary to implement viewability standards on desktop, mobile has … Read the whole story
Firms that manage databases on each side of the political aisle announced partnerships with television data providers, enabling campaigns to use viewership behavior to … Read the whole story
Connected TV use has nearly doubled in the last year for the 18- to 49-year-old demo, according to a new report from Pivotal Researchreleased … Read the whole story
Online publication The Drum and the Trade Desk have partnered to analyze the state of programmatic video in 2016, releasing a study showing rapidly … Read the whole story
A study conducted by IPG Media Labs and Twitter showed that the same video ad is nearly twice as memorable in a Twitter video … Read the whole story
During the Olympics and the weeks leading up to the games, Nike advertisements hit a nerve with viewers. The brand's online ads show high … Read the whole story