Looking ahead, IHS Markit also says that by 2018, Netflix will have 100 million subscribers, and by 2020, Netflix will have 75 million subscribers outside the United States. Read the whole story
Across its entire portfolio, which includes Radar Online and OK Magazine, AMI Digital averaged 50 million monthly unique visitors, up 29% over the previous … Read the whole story
It has almost become a fad. Google has spent years building apps that test mobile-friendliness and the speed of Web sites, pages and apps. … Read the whole story
The "sharing" economy has moved in a big way to entertainment and media: Fewer people are looking to buy or rent individual movies/TV programs. Read the whole story
Conversely, the GRP model is breaking, thanks to the Internet and mobile and trends like cord cutting and media fragmentation. Once, advertisers could comfortably … Read the whole story
While total traditional U.S. advertising has kept pace with rising digital media advertising for the last few quarters, it had a tougher period recently. … Read the whole story
When a game is in full swing, no other brand can match a sports club for fan engagement. But as football legend Emmitt Smith … Read the whole story
Nissan undertook its sponsorship of the Rio Olympic Games with the goal of increasing awareness of its brand in Brazil and Latin America. It … Read the whole story
Remarkably, considering all the bad press leading up to it, people had mostly good things to say about the XXXI Olympiad. In fact, about … Read the whole story