VidBlog
by P.J. Bednarski, Staff Writer
A new report done by Nielsen Media Lab for HIRO Media challenges the idea that viewability, view-through-rate or player size have much to do with determining if an ad will … Read the whole story
by Philip Rosenstein
Kantar Media's Campaign Media Analysis Group (CMAG) has named Steve Passwaiter as general manager to oversee post-convention political ad spend-tracking efforts. Read the whole story
COMMENTARY
by Joe Mandese
About a third of native ad placements fail to comply with federal disclosure guidelines, according to an analysis by Polar, a native advertising developer. … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Why is the media economy in free fall? The main thing is the infinite supply of content creating an infinite supply of ad inventory, … Read the whole story
by Laurie Sullivan
Making a connection with a brand through an emotional television ad and online video does more than make people feel better about the brand. … Read the whole story
COMMENTARY
by Holly Pavlika, Columnist
The recent crackdown on influencer content and native advertising disclosures is not all that surprising. It a typical response to the burgeoning changes in … Read the whole story
COMMENTARY
by Aliza Freud, Columnist
Last week, an article from a trade headlined, "Is the Mommy Blog Dead?" went viral. The article has two perspectives on the question of: … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Think Snapchat's popularity is peaking? Think again. The creative messaging app is poised for at least two more years of double-digit growth, according to … Read the whole story