There are hundreds of millions of smartphones out there, and tens of millions of people who have no big urge to upgrade right now. Read the whole story
Video ad-tech company Unruly on Thursday announced partnerships with Nielsen, Affectiva, Moodagent and Kent State University to bring emotional intelligence to digital advertising. Read the whole story
Advertiser-side companies have better tools to understand video inventory than publishers do. So publishers need to concentrate on metrics that really tell the tale. Read the whole story
"The NFL is America's favorite sport. NFL fans appreciate how tough, smart and capable NFL players are -- just like Ford F-Series, America's favorite … Read the whole story
It's an exciting time to be involved with the data coming in across many TV/video platforms. But, "the challenges are obvious," says Ashwin Navin, … Read the whole story
Some 61% of all political ad spending through August came from PACs and issue-oriented advertisers. In 2012, this was at a 57% share, according … Read the whole story
Netflix is calling for the government to crack down on broadband providers that impose data caps on their subscribers. Read the whole story
Advertising on mobile phone screens is growing by leaps and bounds, and marketers are eager for insight into what drives consumers in this burgeoning … Read the whole story
There used to be funds in every company budget for something called "corporate social responsibility." The funds were meant to be spent on "enlightened … Read the whole story
DKT International uses the whole gamut of social media and traditional marketing levers to inform women and men about family planning and HIV/AIDS prevention … Read the whole story