VidBlog
by P.J. Bednarski, Staff Writer
Ninety-two percent of the participants in a Brightcove Europe study think video advertising needs to improve but half of them think the quality of online content video has improved. Bad … Read the whole story
by Joe Mandese
In a potentially alarming early warning signal for TV's national advertising currency, an advanced neuroscientific study on the impact "second screens" and other distractions … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Completion rates were better with larger screens and longer content. In Q1 2016, completion rates for US digital video ads on over-the-top (OTT) devices … Read the whole story
by Wayne Friedman
More distractions -- from second-screen devices and/or other people in a room viewing at the same time -- have a major effect on whether … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Ah, normalcy. The weather has started to turn. The kids are somebody else's problem during the workday. And marketers have reemerged to charm and … Read the whole story
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by Wayne Friedman
TV viewers are now quicker to leave TV shows they love because they can be too difficult to find -- and/or too costly. A … Read the whole story
COMMENTARY
by MaryLeigh Bliss, Columnist
In our recent monthly survey on entertainment, we looked into young consumers' spending on everything from TV to the written word, asking them "In … Read the whole story
by Larissa Faw
The Zaxby's "Fanz of Flavor" tour is visiting college football stadiums throughout the fall. The experiential tour features a van with four virtual reality … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Vlogger influencers have had it too easy for far too long. If advice doesn't force them to grow up, contracts and withdrawal of ad … Read the whole story
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by Sara Guaglione
YouTube fashion network StyleHaul has launched a men's lifestyle vertical called "Hauk." The new hub is a network of male digital talent creating style, … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The annual tributes to 9/11 just might be my least favorite group of TV shows all year. Taking them all in is a sad, … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Like many of you, I suspect, I've been a bit bewildered by the amount of popular support for Donald Trump and his rhetoric. After … Read the whole story