VidBlog
by P.J. Bednarski, Staff Writer
Wibbitz polled 1,001 consumers about their attitudes toward Live Video. People like it. But when they asked about chatbots, wearables and VR. It turned into a hostile crowd. Read the whole story
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by Laurie Sullivan
Google released the next generation of Universal App Campaigns along with a new TrueView ad format for YouTube, once again turning the focus Wednesday … Read the whole story
by Wayne Friedman
There was a 12% drop in time-shifted program viewing on a monthly basis among viewers 18+ to 25 hours and 21 minutes for the … Read the whole story
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by Philip Rosenstein
Ad-tech company Brightcom announced Wednesday the public release of Compass, a new proprietary ad management platform. The end-to-end programmatic platform has the ability to … Read the whole story
by Karlene Lukovitz
Reese's Puffs will also run branded segments during Yahoo Esports' coverage of the live stream of ESL One New York 2016, a tournament for … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
YouTube is expanding its social sharing options with a number of novel features grouped under a new "Community" tab, currently in beta. Read the whole story
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by Richard Whitman, Columnist
When an ad agency loses a client, it's not usually cause for celebration or the genesis of inspiration that leads to the creation of … Read the whole story