VidBlog
by P.J. Bednarski, Staff Writer
A new report suggests consumers shouldn't keep being told it's the greatest thing since sliced bread, and the advertisers and content creators should figure out what it really is (and … Read the whole story
by Tobi Elkin
The Interactive Advertising Bureau (IAB) on Monday released an overhaul of the "IAB Standard Ad Unit Portfolio" for public comment. The goal is to … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Facebook should have a thumbs-up, thumbs-down and crossed-fingers button for all the times it has offered something to advertisers, publishers and users that was … Read the whole story
by Gavin O'Malley
Bounding into hardware and physical fashion, Snapchat just unveiled Spectacles -- stylish video-recording sunglasses that are expected to retail for $130. The shades can … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Hulu says it wants big TV advertising dollars -- like those its owners get. Shouldn't surprise anyone -- but Hulu is owned by Walt … Read the whole story
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by Wayne Friedman
Live TV views have dipped, but on the upside, in the second quarter, smartphone time with apps or on Web sites has soared, climbing … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The most troubling news comes from Facebook, which admitted recently that it had exaggerated online video viewing by its users by a substantial margin. Read the whole story
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by Wayne Friedman
Although cord-cutting/shaving worries remain, the pay TV industry remains relatively solid -- in terms of the percentage of U.S. subscribers and higher consumer prices. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
As I have said in some of my presentations, every week it seems the famous lines from Charles Dickens ring so very true: "It … Read the whole story
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by Laurie Sullivan
Two unlikely rivals in cloud storage -- Adobe and Microsoft -- have formed a strategic partnership to help large corporations and advertisers making deep … Read the whole story
COMMENTARY
by Heidi Browning, Columnist
Just when advertisers felt they'd mastered the Millennial generation, along came a new challenge. Gen Z - people born in the late 1990s and … Read the whole story