It's hard to come across big news in the video classification business, but try this: Google just completed a video dataset of 8 million YouTube videos labeled with over four … Read the whole story
The Association of National Advertisers, already embroiled in an ongoing transparency debate with agency counterpart the 4As, is weighing in on another kind of … Read the whole story
Despite a lot of talk, content supported by advertising is still a disappointing experience. There are no standards Read the whole story
Beyond simply improving the ad experiences for consumers, faster load times dramatically affect viewability rates, new research suggests. On average, the "lightest" ads have … Read the whole story
Ticking the box of viewability means ads appear in small units on cluttered pages where they go unnoticed, new research shows. Better to go … Read the whole story
"Usually, with pay-TV services, there are additional fees that are added on," J.D. Power's Kirk Parsons tells "Marketing Daily." "When you compare that to … Read the whole story
I have written previous articles about how marketers should be testing, learning and quickly iterating on platforms like Snapchat and Instagram to tell their … Read the whole story
Short-form viewing is still a long-time thing. Horowitz Research says 44% of consumers 18 years and older are watching some short-form video daily, and … Read the whole story
The cable industry got a reprieve today when the Federal Communications Commission delayed a vote on a proposal that would have enabled consumers to … Read the whole story
67% of American workers said they regularly use social media on the job, according to a new survey conducted by Bambu. Read the whole story