VidBlog
by P.J. Bednarski, Staff Writer
A lot of advertisers just don't understand how short a time frame they've got to capture a social media or mobile user. Read the whole story
by Joe Mandese
Publicis' Zenith unit has long called itself the "ROI agency." Now it's investing in its future in the hope of generating future returns for … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Claude Jellicot and Luke Severn-Jenkins met at Arizona State, where they developed a hybrid species of corn and chili pepper, which they further engineered … Read the whole story
by Tanya Gazdik
African-American consumers played a major role in the rush to auto dealers' showrooms that occurred between 2012 and 2015, when spending grew by $126 … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
There are many terrifying monsters, some set in ancient history, some living among us today, some as real as you and me, some as … Read the whole story
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by Laurie Sullivan
Marketers will spend more to run ads through programmatic channels, but a study conducted in September shows a rise in the number who choose … Read the whole story
COMMENTARY
by Lon Otremba, Op-Ed Contributor
Facebook recently announced that in November it would be shutting down FBX, its desktop ad exchange that allows advertisers to buy retargeted desktop ads … Read the whole story
by Steve McClellan
The Pittsburgh native spent 31 years covering the advertising and agency beat for Adweek, joining the publication in 1985. Her work also appeared in … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
As an advertising/media executive you have worries about transparency, bots and various media frauds. There's much more to come -- apparently -- for everyone. … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
53% of TV viewers would rather watch ad-supported online TV than pay for a subscription. But if technology gives them the ability to skip … Read the whole story
COMMENTARY
by Gary Leopold, Columnist
The opportunities to leverage this powerful technology are more accessible than ever. Read the whole story