VidBlog
by P.J. Bednarski, Staff Writer
Everybody wants ala carte content. But if that becomes the digital landscape, how treacherous will that marketplace be? Read the whole story
by Wayne Friedman
A new study shows that those 45 to 54 "are the sweet spot," says MoffettNathanson Research. The majority of likely subscribers are not cord-cutters … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
As ad campaigns increasingly optimize for viewability, is there a reason to think twice about the appropriateness of focusing on that metric? Yes, there … Read the whole story
by Wayne Friedman
Unique viewers of live streaming of Major League Baseball on WatchESPN rose 40% to average 86,459 for in 2016 over 2015. The NFL regular … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Still digesting its big $48.5 billion DirecTV purchase -- which has made it the biggest U.S. pay TV provider -- now the telecommunications giant … Read the whole story
by Phyllis Fine
Turner announced today that it will debut FilmStruck -- its subscription video-on-demand service streaming contemporary and classic arthouse, indie, foreign and cult films -- … Read the whole story
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by Richard Whitman, Columnist
Video adtech company YuMe, has released its Publisher’s Guide which highlights survey results which aimed to understand the relationship between video viewing habits and … Read the whole story
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by Gavin O'Malley
So much for living on under Google's big umbrella. About a year after selling out to the search giant, mobile app prototyping startup Pixate … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Throughout the history of television measurement, there was a certain level of cohesion when it came to media access and device ownership. From the … Read the whole story
by Laurie Sullivan
IRIS.TV has released technology running on AI that serves in real-time branded video campaigns by analyzing the publisher's video archive and the behavior of … Read the whole story
COMMENTARY
by Dan Lobring, Columnist
It's been an uncharacteristically rough couple years for the NFL. While the game's popularity has surged ever higher year over year since the very … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Amazon is sweetening the deal for members of its Amazon Prime service with free access to a variety of digital content, including popular magazines, … Read the whole story