Everybody wants ala carte content. But if that becomes the digital landscape, how treacherous will that marketplace be? Read the whole story
A new study shows that those 45 to 54 "are the sweet spot," says MoffettNathanson Research. The majority of likely subscribers are not cord-cutters … Read the whole story
As ad campaigns increasingly optimize for viewability, is there a reason to think twice about the appropriateness of focusing on that metric? Yes, there … Read the whole story
Unique viewers of live streaming of Major League Baseball on WatchESPN rose 40% to average 86,459 for in 2016 over 2015. The NFL regular … Read the whole story
Still digesting its big $48.5 billion DirecTV purchase -- which has made it the biggest U.S. pay TV provider -- now the telecommunications giant … Read the whole story
Turner announced today that it will debut FilmStruck -- its subscription video-on-demand service streaming contemporary and classic arthouse, indie, foreign and cult films -- … Read the whole story
Video adtech company YuMe, has released its Publisher’s Guide which highlights survey results which aimed to understand the relationship between video viewing habits and … Read the whole story
So much for living on under Google's big umbrella. About a year after selling out to the search giant, mobile app prototyping startup Pixate … Read the whole story
Throughout the history of television measurement, there was a certain level of cohesion when it came to media access and device ownership. From the … Read the whole story
IRIS.TV has released technology running on AI that serves in real-time branded video campaigns by analyzing the publisher's video archive and the behavior of … Read the whole story
It's been an uncharacteristically rough couple years for the NFL. While the game's popularity has surged ever higher year over year since the very … Read the whole story
Amazon is sweetening the deal for members of its Amazon Prime service with free access to a variety of digital content, including popular magazines, … Read the whole story