Advertiser Perceptions reports that 51% of respondents to a survey said attending upfronts and NewFronts this year had a positive influence on their spending decisions. Read the whole story
The platform, dubbed Flare Studio, provides clients with access to a global talent pool of creatives, filmmakers, production companies and influencers that can create … Read the whole story
Livestreaming is starting to earn a place alongside traditional television programming formats and channels, and will only grow in importance, according to three media … Read the whole story
'The Economist' is tapping into a new way to reach millennials in the U.S.: Snapchat Discover. 'The Economist' will publish a weekend edition on … Read the whole story
Consumers are picking up their phones, well, all the time. Often, we watch videos of all variety on them, and we do it quite … Read the whole story
With its first significant decline in TV ratings in recent memory, the National Football League responded with a ban of unauthorized sharing of video … Read the whole story
With money to burn, Facebook is betting its future on virtual reality, and made this pretty clear when it dropped $2 billion on Oculus … Read the whole story
Prada has extended the program into the video realm. The brand gang handed off the four winning stories, all roughly centered around the theme … Read the whole story
Starting next month, more Comcast subscribers will face extra fees if they consume more than 1 TB of data per month. Read the whole story