A Columbia's journalism school scholar looks at how tech writers' jobs have changed as the questions have changed. The same thing must be true with the people who create and … Read the whole story
One of the more significant connected devices in the home may be the smart TV. While more consumers add Internet-connected devices over the long … Read the whole story
Media companies continue to seek next-generation media efforts -- not only to make a bigger bridge for their established brands, but to bet on … Read the whole story
Leveraging distributed platforms has become a key growth mechanism for most digital media companies. In the past, content distribution was controlled by media conglomerates, … Read the whole story
Shinola balances the tenor of its appeal adeptly; its Detroit is real and vital. Read the whole story
At this point, less than one in ten 13-33-year-olds says they are buying newspapers each month, and only 4% are paying for online news … Read the whole story
Publishers who have joined Facebook's Instant Articles platform are getting access to a variety of new advertising formats to monetize their content. Read the whole story
NBC says the marketing push will include 27 minutes of programming. This means expanding its "Trending" segments in the show's 8 a.m. hour, as … Read the whole story
Marketers will be expected to have search skills as well as knowledge of data tracking, demand generation, mobile optimization, and cross-channel attribution, according to … Read the whole story