It's what's up front that counts. Now, there's a LiveFronts event to stay ahead of the next newest thing: Live streaming. Read the whole story
Facebook’s recent revelation -- and subsequent apology -- that it had miscalculated video viewing times over the past two years was a bad piece … Read the whole story
What if marketers aren't measuring the right things in the first place, and haven't been for a very long time? Read the whole story
If you are one of the handful of Americans who still watches commercials, you know that AT&T already offers subscribers of its recently acquired … Read the whole story
The FT has shown that when publishers take on the ad blockers, they win -- as long as their content is compelling enough to … Read the whole story
Parents should consider instituting a family rule that gives kids a "veto" over any content concerning them shared on social media, according to a … Read the whole story
The unexpected BMW Films reboot: "The Escape," which debuted last night at 6 p.m. ET. "The Escape," like the eight BMW Films offerings that … Read the whole story
The Digital Place-Based Ad Association (DPAA) will hold its annual "Video Everywhere" Thursday with a focus on the shift from targeting consumers inside the … Read the whole story
Weeks after unveiling a plan to introduce out-of-home measurement of television viewing in local TV markets, Nielsen today announced a plan to also introduce … Read the whole story