Instead of consumers paying per movie, Vudu's new Movies On Us serves commercials. It is using ad tech firm Ooyala to optimize the inventory. Read the whole story
Roku will become the first streaming platform to enable syndicated measurement of video advertising through a comScore platform. Building third-party measurement directly into the … Read the whole story
What do "The Big Bang Theory," "Family Guy," "The Walking Dead," and "Criminal Minds" have in common? Viewers spent more time watching these shows … Read the whole story
Streaming of TV and video content continues to rise. While conventional TV sets continue to dominate the way consumers view it, digital devices -- … Read the whole story
While programmatic technology has focused on automating the buying and selling of digital advertising and has assimilated itself with display, video, and even native, … Read the whole story
The Video Advertising Bureau says people who access video-on-demand through pay TV providers watch 50% more of any given 30-minute prime-time program than live … Read the whole story
Demand-side platforms are coming to the table with real budget for programmatic TV. A proposed merger of AT&T and Time Warner could only help … Read the whole story
Though a 10-year-old media company, the Portland-based consumer technology reviews publisher doesn't have the same brand recognition as Engadget or CNET. Chief Revenue Officer … Read the whole story
Broadcast TV business overall grew 56.6% during the period to $3.1 billion. Advertising revenue increased 92.4% and distribution and other revenue was up 77.5%, … Read the whole story
The CW ordered a new reality series from Tough Mudder, the name for the the popular games in which competitive teams slog through a … Read the whole story