VidBlog
by P.J. Bednarski, Staff Writer
The $540 million deal lets Adobe create a potentially useful end to end advertising and data management tool for all media. Read the whole story
-
by Tobi Elkin
Outstream video advertising provider Teads announced a cross-platform partnership with Time Inc. in which the publisher's sales teams will sell its outstream format, and … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
November has shown us the world through some interesting lenses. The Chicago Cubs broke their 108-year-old curse and won the World Series. This week, … Read the whole story
by Sarah Mahoney
Paul Hayward, Sears' chief content integration officer, tells "Marketing Daily," "We've got a whole TV campaign breaking around Black Friday, and wanted to find … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Of course, Instagram is planning to add live video to its existing app. It's owned by Facebook, after all, and as CEO Mark Zuckerberg … Read the whole story
-
by Sara Guaglione
Nylon Media, publisher of entertainment and fashion magazine 'Nylon,' is expanding its offerings to advertisers with the formation of a creative content studio, which … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sometimes markets change consumer behavior and other times companies push that behavior to the market. Think about when Apple dropped the floppy disc and … Read the whole story
by Tobi Elkin
Adobe said it would acquire TubeMogul, Inc. in a deal valued at nearly $540 million net of debt and cash. The news comes just … Read the whole story