The $540 million deal lets Adobe create a potentially useful end to end advertising and data management tool for all media. Read the whole story
Outstream video advertising provider Teads announced a cross-platform partnership with Time Inc. in which the publisher's sales teams will sell its outstream format, and … Read the whole story
November has shown us the world through some interesting lenses. The Chicago Cubs broke their 108-year-old curse and won the World Series. This week, … Read the whole story
Paul Hayward, Sears' chief content integration officer, tells "Marketing Daily," "We've got a whole TV campaign breaking around Black Friday, and wanted to find … Read the whole story
Of course, Instagram is planning to add live video to its existing app. It's owned by Facebook, after all, and as CEO Mark Zuckerberg … Read the whole story
Nylon Media, publisher of entertainment and fashion magazine 'Nylon,' is expanding its offerings to advertisers with the formation of a creative content studio, which … Read the whole story
Sometimes markets change consumer behavior and other times companies push that behavior to the market. Think about when Apple dropped the floppy disc and … Read the whole story
Adobe said it would acquire TubeMogul, Inc. in a deal valued at nearly $540 million net of debt and cash. The news comes just … Read the whole story