VidBlog
by P.J. Bednarski, Staff Writer
NewsWhip, which tracks stories on social sites, paid attention to Facebook stories and items about Clinton and Trump. The engagement numbers in the week before the election tilted heavily toward … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Cord-cutting and cord-shaving could become the norm for a little less than half of pay-TV customers next year. That's a bold estimate, but given … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
On Thursday, Facebook founder Mark Zuckerberg fired back at the notion that Facebook somehow swayed the electorate. Read the whole story
COMMENTARY
by Doug Chavez, Columnist
November has shown us the world through some interesting lenses. The Chicago Cubs broke their 108-year-old curse and won the World Series. This week, … Read the whole story
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by Richard Whitman, Columnist
With its $540 million acquisition of video ad platform TubeMogul, Adobe now has quite the command over the digital ad space. Read the whole story
COMMENTARY
by Karlene Lukovitz
Entrenched methods and silos, as well as scale, budget, standardization and measurement limitations, must all be overcome before OTT can really take off, according … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
The issue of ad viewability has been front and center for more than a year. It's widely accepted as a standard for quality in … Read the whole story
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by Tobi Elkin
Advertising marketplace Rubicon Project said it saw record- breaking video advertising spend transacted on its mobile and desktop exchange on Election Day and the … Read the whole story
by Wayne Friedman
Near-term advertising deals may take a pause -- all due to the surprising results of the presidential election -- in the post-election period. Spending … Read the whole story