Ad-tech provider Tremor Video announced that BBC Advertising has agreed to use its Seller Platform to support ad sales in multiple currencies. Read the whole story

For decades, travel advertising efficiency was based almost exclusively on creative content. Over time, technology came into the fold and brought with it solutions … Read the whole story

Mobile and cross-channel demand-side platform Adelphic announced a partnership with Integral Ad Science, allowing Adelphic customers to verify, optimize, and analyze their mobile-first and … Read the whole story

The majority of Facebook users likely have little to no understanding of the social net's algorithm and may not realize the content they see … Read the whole story

Agency vet Paul Price talks about the challenges in creating effective cross-channel campaigns, starting with staying agnostic about what channels will work best with … Read the whole story

On Sept. 16, 2013, I predicted the death of the traditional media buyer. That date was completely random, as it just happened to be … Read the whole story

Like other producers of TV content, the NFL is looking into the possibility of cutting back on TV commercials -- as well as an … Read the whole story