VidBlog
by P.J. Bednarski, Staff Writer
The cross-platform solutions player and big British broadcaster claim interactive TV advertising breakthrough on OTT devices. Read the whole story
by Wayne Friedman
Looking at a 12-month trailing period, Trump posted a $4.96 billion in earned media --- By comparison, Clinton was at $3.24 billion. The bombastic … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Google announced the addition of video to native ads in DoubleClick and Dynamic Ad Insertions to video on demand (VOD). Google also expanded its … Read the whole story
by Sara Guaglione
Jill Elliott, chief creative officer for Fossil, says the partnership is about "building up" its brand awareness in the young, millennial audience that Tasty … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The two tech giants are taking steps to ensure that falsehoods don't run rampant in future elections - and other important events. Facebook is … Read the whole story
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by Laurie Sullivan
Google on Monday announced the addition of video to Native Ads in DoubleClick and Dynamic Ad Insertions to video on demand. The company also … Read the whole story
COMMENTARY
by Jay Selig, Columnist
If as the saying goes, "There's no crying in baseball," shouldn't we hold athletes from all sports to the same standard? Only, I want … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Cable ad spend at the national level did not make a significant impact on Donald Trump. However, Senate candidates benefited greatly from an increased … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Many TV networks -- broadcast and cable -- have complained sometimes bitterly about TV carriage negotiations, with fingers pointing everywhere. This has been especially … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Facebook is basically everywhere, with a large majority of online U.S. adults (79%) saying they have accounts on the world's largest social network. Read the whole story