The cross-platform solutions player and big British broadcaster claim interactive TV advertising breakthrough on OTT devices. Read the whole story
Looking at a 12-month trailing period, Trump posted a $4.96 billion in earned media --- By comparison, Clinton was at $3.24 billion. The bombastic … Read the whole story
Google announced the addition of video to native ads in DoubleClick and Dynamic Ad Insertions to video on demand (VOD). Google also expanded its … Read the whole story
Jill Elliott, chief creative officer for Fossil, says the partnership is about "building up" its brand awareness in the young, millennial audience that Tasty … Read the whole story
The two tech giants are taking steps to ensure that falsehoods don't run rampant in future elections - and other important events. Facebook is … Read the whole story
Google on Monday announced the addition of video to Native Ads in DoubleClick and Dynamic Ad Insertions to video on demand. The company also … Read the whole story
If as the saying goes, "There's no crying in baseball," shouldn't we hold athletes from all sports to the same standard? Only, I want … Read the whole story
Cable ad spend at the national level did not make a significant impact on Donald Trump. However, Senate candidates benefited greatly from an increased … Read the whole story
Many TV networks -- broadcast and cable -- have complained sometimes bitterly about TV carriage negotiations, with fingers pointing everywhere. This has been especially … Read the whole story
Facebook is basically everywhere, with a large majority of online U.S. adults (79%) saying they have accounts on the world's largest social network. Read the whole story