VidBlog
by P.J. Bednarski, Staff Writer
A new report from Digitalsmiths and TiVo shows how much viewers would like a slimmer cable package, and how accepting they might be of OTT ads, if the deal is … Read the whole story
by Gavin O'Malley
Testing the patience of brand partners, Facebook reported some additional ad-metric inaccuracies on Wednesday. On one of its Pages dashboards, a summary number showing … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Ross McCray, co-founder and CEO, VideoAmp, studied math and astrophysics at UCLA before he dropped out and moved to media technology. As an early … Read the whole story
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by Tobi Elkin
Ad tech firm Sizmek said that globally, rich-media ads increased consumer engagement 7.44 times more than standard banners, according to its 2016 Rich Media … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Twitter banned a number of figures from the alt-right, an amorphous political movement whose members were widely credited with helping propel Trump to victory. Read the whole story
by Wayne Friedman
Pay TV subscribers have made some bigger changes recently -- including cord-cutting, with more alterations apparently to come. When asked in a survey about … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV news orgs take responsibility for errors. What about you, Facebook? Are you taking responsibility for any so-called news reports over the past six … Read the whole story
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by Tobi Elkin
The Interactive Advertising Bureau (IAB) has released updates to its OpenRTB (real-time bidding) standard that include new ad portfolio, video placement, header bidding, and … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
For the first time, children are spending more time online than watching tv -- meaning that transparent influencer vlogging is become increasingly important to … Read the whole story
by Karlene Lukovitz
Videos of pro athletes, celebrities and just plain old folks frozen in action have been on social since late October, when the trend supposedly … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Scott Moore, CEO of Ad Lightning, talks about its "proprietary intelligence tool" that is designed to weed out programmatic ads that slow down or … Read the whole story
by Gavin O'Malley
Snapchat parent Snap Inc. has reportedly filed for its initial public offering. Expected as early as March 2017, the social darling is hoping to … Read the whole story