A new report from Digitalsmiths and TiVo shows how much viewers would like a slimmer cable package, and how accepting they might be of OTT ads, if the deal is … Read the whole story
Testing the patience of brand partners, Facebook reported some additional ad-metric inaccuracies on Wednesday. On one of its Pages dashboards, a summary number showing … Read the whole story
Ross McCray, co-founder and CEO, VideoAmp, studied math and astrophysics at UCLA before he dropped out and moved to media technology. As an early … Read the whole story
Ad tech firm Sizmek said that globally, rich-media ads increased consumer engagement 7.44 times more than standard banners, according to its 2016 Rich Media … Read the whole story
Twitter banned a number of figures from the alt-right, an amorphous political movement whose members were widely credited with helping propel Trump to victory. Read the whole story
Pay TV subscribers have made some bigger changes recently -- including cord-cutting, with more alterations apparently to come. When asked in a survey about … Read the whole story
TV news orgs take responsibility for errors. What about you, Facebook? Are you taking responsibility for any so-called news reports over the past six … Read the whole story
The Interactive Advertising Bureau (IAB) has released updates to its OpenRTB (real-time bidding) standard that include new ad portfolio, video placement, header bidding, and … Read the whole story
For the first time, children are spending more time online than watching tv -- meaning that transparent influencer vlogging is become increasingly important to … Read the whole story
Videos of pro athletes, celebrities and just plain old folks frozen in action have been on social since late October, when the trend supposedly … Read the whole story
Scott Moore, CEO of Ad Lightning, talks about its "proprietary intelligence tool" that is designed to weed out programmatic ads that slow down or … Read the whole story
Snapchat parent Snap Inc. has reportedly filed for its initial public offering. Expected as early as March 2017, the social darling is hoping to … Read the whole story