Fake news has been all the (out)rage in the past few days, as it emerged that incendiary phony stories -- almost all of them … Read the whole story

Ad-tech firm Exponential Interactive launched a new video ad unit with Snapchat-like capabilities that enables marketers to overlay images on consumers' faces. The Face … Read the whole story

How retailers like Finish Line are dealing with Cyber Monday and cross-channel marketing in general. An interview with SmartHQ's Dean Abbot. Read the whole story

DoubleVerify has announced a new partnership with MediaMath to integrate its data on MediaMath's programmatic platform. The company also expanded relationships with The Trade … Read the whole story

MediaPost has inducted nine executives into its annual "All Stars," including: Linda Boff, GE; Bob Liodice, Association of National Advertisers; George Schweitzer, CBS; Josh … Read the whole story

When a study asked respondents if Netflix or Hulu offered a free TV service but you were required to watch TV commercials, 70% says … Read the whole story

Viewers don't discriminate between editorial and branded content. Four in 10 U.S. adults watch branded video content at least once a week. Read the whole story

Popups are delivered that force me to landing pages and app store opens I didn't ask for. Digital ads presuppose my interest in irrelevant … Read the whole story

The ability to deliver ads to specific audiences has made digital advertising highly attractive to businesses of every stripe. But despite the promise of … Read the whole story