Probably for a decade, a reference to mainstream news was a slur. Now, is there a chance to re-establish the establishment? Read the whole story
Wearables are expanding to consumers' eyes and at least one agency executive sees opportunity for brands. In addition to recently filing for an IPO … Read the whole story
Fake news has been all the (out)rage in the past few days, as it emerged that incendiary phony stories -- almost all of them … Read the whole story
Ad-tech firm Exponential Interactive launched a new video ad unit with Snapchat-like capabilities that enables marketers to overlay images on consumers' faces. The Face … Read the whole story
How retailers like Finish Line are dealing with Cyber Monday and cross-channel marketing in general. An interview with SmartHQ's Dean Abbot. Read the whole story
DoubleVerify has announced a new partnership with MediaMath to integrate its data on MediaMath's programmatic platform. The company also expanded relationships with The Trade … Read the whole story
MediaPost has inducted nine executives into its annual "All Stars," including: Linda Boff, GE; Bob Liodice, Association of National Advertisers; George Schweitzer, CBS; Josh … Read the whole story
When a study asked respondents if Netflix or Hulu offered a free TV service but you were required to watch TV commercials, 70% says … Read the whole story
Viewers don't discriminate between editorial and branded content. Four in 10 U.S. adults watch branded video content at least once a week. Read the whole story
Popups are delivered that force me to landing pages and app store opens I didn't ask for. Digital ads presuppose my interest in irrelevant … Read the whole story
The ability to deliver ads to specific audiences has made digital advertising highly attractive to businesses of every stripe. But despite the promise of … Read the whole story