VidBlog
by P.J. Bednarski, Staff Writer
Most of the examples of live video Facebook and Instagram show seem deliberately ordinary and un-"live" worthy Read the whole story
-
by Tobi Elkin
Ad-tech firm Adform announced a partnership with Rubicon Project to offer programmatic audio ads. Adform clients will be able to purchase 15-second or 30-second … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Lower-quality tablets are not good for the long-term health of the sector. The race to the bottom may "prove detrimental to the market in … Read the whole story
by Larissa Faw
Seventeen media, marketing, and communications agencies are partnering to form Titanium Worldwide, the first collective of certified-diverse companies operating as a single agency. It … Read the whole story
-
by Richard Whitman, Columnist
Former Video Genome Project COO Kerry Tucker will head the new company. Read the whole story
by Sara Guaglione
NBCU's most recent investment in 'BuzzFeed' will fund its production of short-form, cross-platform digital video content for advertisers working with NBCU's content studio. NBCUniversal … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
TubeMogul's research on the changing nature of GRPs-Gross Rating Points--finds that advertisers need to buy 37% more primetime ads to get the same reach … Read the whole story
by Gavin O'Malley
Facing relentless criticism for failing to curb "fake" news, Facebook CEO Mark Zuckerberg is calling for patience and understanding. Facebook plans to make reporting … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
As CEO Mark Zuckerberg said on a recent earnings call: "We're putting video first." Last month, the social giant even launched a major ad … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Trump is turning to digital video to connect with the American people. In a YouTube video, posted on Monday, Trump outlines in scant detail … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In a move that bodes poorly for net neutrality, President-elect Donald Trump named two outspoken opponents of regulation to the transition team. Read the whole story