VidBlog
by P.J. Bednarski, Staff Writer
The new Moat Video Score starts counting online ads a they are seen and heard and counts by how much of the screen the ad occupies. Then it assigns the … Read the whole story
by Wayne Friedman
In four years, the business is expected to rise another 23% to 138 million subscribers by 2021. The average U.S. SVOD subscriber will pay … Read the whole story
by Joe Mandese
Ad spending volume expanded to its biggest October ever, according to the latest monthly update of the Ad Market Tracker. The index, which was … Read the whole story
by Sarah Mahoney
Amazon came in No. 1 again this year in YouGov's value perception ranking. What's more, it's out in front by miles, with a score … Read the whole story
by Wendy Davis
AT&T says exempting DirecTV from data caps is not only consistent with net neutrality, but also marks a "pro-consumer" challenge to the cable industry. Read the whole story
by Karlene Lukovitz
A social media component will employ influencers to encourage teens to post about the ways that they "step up" during the holidays, using the … Read the whole story
by Steve McClellan
Rocked by two recent scandals that are still being investigated, Dentsu said today it was canceling its annual New Year Party, which had been … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Facebook has bet the farm on Facebook Live, its live-streaming video capability. Now it's testing real-time ads for Facebook Live. Read the whole story
COMMENTARY
by Beth Donnelly Egan, Op-Ed Contributor
In my last column, I shared some proof points to demonstrate the positive impact of native advertising. These were met with not only skepticism … Read the whole story
COMMENTARY
by Lara Mehanna , Op-Ed Contributor
While cross-device technology enables marketers to link devices across screens, establishing attribution and maintaining a high level of accuracy with extensive reach can be … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Watching my son's interaction with both media devices and content makes me wonder more and more whether a company like Nielsen (or any single … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google's and Facebook's pledge to stop "fake news" sites publishing initially misleading deceptive articles continues to make headlines, but Dan Greenberg, founder and CEO … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Every year I'm afforded the unique and wonderful opportunity of sharing my personal thoughts with all of you in this column on the day … Read the whole story