VidBlog
by P.J. Bednarski, Staff Writer
The OTT cord-cutting opportunities abound right about now, with DirectTV and Hulu adding new competition. It's time to trim Read the whole story
by Joe Mandese
Facebook users are two-and-a-half times more likely to read fake news fed through the social network than news from reputable news publishers, according to … Read the whole story
COMMENTARY
by Jose Villa, Columnist
There is a big reason why marketers have spent the last five years obsessed with Millennials - the numbers. Millennials total 75.4 million and … Read the whole story
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by Sara Guaglione
Three core emotional experiences can predict whether content will go viral. If content is positive, activating and empowering, readers are more likely to share … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
For smart home devices being bought this holiday season, the hottest tickets seem to be in connected things that deal with security in one … Read the whole story
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by Wayne Friedman
Boosted by OTT service and Internet-connected TV, total TV viewing grew on a total day basis in October -- with a 2% gain in … Read the whole story
COMMENTARY
by Greg Ricciardi
All kinds of objects from clothes to car dashboards to websites and apps are becoming touch-sensitive. And they're touching back as well. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Imagine a world where all of television is commercial-free. According to one panelist at a session during the January NATPE conference, that reality is … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A recent Hulu Insights study of over 1,000 adults who have watched TV in the past six months found that close to half of … Read the whole story
COMMENTARY
by Kate O'Loughlin, Op-Ed Contributor
The technology exists to improve measurement dramatically. It will be a partnership between marketers and vendors to leverage the technology to drive efficiencies and … Read the whole story