VidBlog
by P.J. Bednarski, Staff Writer
The big online content provider announced that a good handful of its content will be available offline to be watched later, perfect for fliers, subway patrons and people in countries … Read the whole story
by Karlene Lukovitz
The band has created yet another innovative music video in service of the brand's "Walk Her Walk" marketing platform. The four-minute video is for … Read the whole story
COMMENTARY
by Asaf Greiner
Some bots have already become more sophisticated and are now able to provide viewability data making fake traffic more difficult to detect. One way … Read the whole story
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by Tobi Elkin
The IAB Technology Laboratory released for public comment an update to the Mobile Rich Media Ad Interface Definition (MRAID). The revised MRAID 3.0 offers … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Thirty-five dollars for 60 channels: Is that what it takes to upset the traditional pay TV model? DirecTV Now has joined the fun, following … Read the whole story
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by Tobi Elkin
Teads, a provider of outstream video advertising, said it saw a 200% increase in programmatic revenue between Q1 and Q3 of this year on … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
I was one of the founding members of The Council for Research Excellence (CRE), a group of 40 top industry researchers from major Nielsen … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Adblock Plus is looking for candidates to run an independent board. It's holding a meetup in New York on Dec. 6 to discuss the … Read the whole story
COMMENTARY
by David Indo, Op-Ed Contributor
If you spend more than $20 million a year on advertising your organization most likely needs a Chief Media Officer or equivalent. But a … Read the whole story