Research shows that the heaviest viewers of broadcast network TV in 2007 are watching even more now --- and the lightest TV viewers are … Read the whole story

The relationship between consumers and advertising is changing. Advertising has fueled the explosive growth of the Internet and mobile media, bringing access to valuable … Read the whole story

Another year is coming to a close and with it another leap forward in Hispanic digital marketing. As we finalize 2017 plans for our … Read the whole story

For marketers, the Super Bowl is the great equalizer, providing common context for the entire marketing community. It enables us to tweet about the … Read the whole story

People-based targeting is a ready antidote. Systems built from the ground up around consumers are inherently "cross device" and are beginning to displace legacy … Read the whole story

As the bot and non-human Web traffic issue continues to spiral, a new survey finds that 80% of publishers don't have insight into how … Read the whole story