VidBlog
by P.J. Bednarski, Staff Writer
The Hollywood Foreign Press Association announced nominees for the Golden Globes, and Netflix and Amazon each tallied "only" five. Somehow, that may seem disappointing. Read the whole story
by Joe Mandese
"Transparency" was voted the "word of the year" for 2016 by members of the Association of National Advertisers. The finding, which is the third … Read the whole story
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by Tobi Elkin
Ad fraud appears in more than half (52%) of uncertified apps and in nearly one-tenth (8%) of certified app traffic, according to a new … Read the whole story
by Aaron Baar
A video to be seeded on social network channels and in paid digital placements shows how the Reynold's help line is different from connecting … Read the whole story
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by Tobi Elkin
Location data and intelligence provider Foursquare said it's teaming up with Nielsen to integrate Attribution by Foursquare into Nielsen's digital measurement products. Read the whole story
by Larissa Faw
The "IT Anthem" video, from agency Traction, features three MCs rapping about common woes. The video's customization serves as the unique selling point. Throughout … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Why has a succession of marketing chiefs tried to persuade us that Coke is a fixture in our larger emotional lives? It isn't. Coke … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Virtual reality will emerge as the next big thing in digital advertising says the Interactive Advertising Bureau (IAB), by Leonard Klie, in a recent … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Thanks to the data that digital creates, very disparate media offerings -- from radio networks to OOH companies -- are actually capable of many … Read the whole story