VidBlog
by P.J. Bednarski, Staff Writer
In the third quarter, video viewing rose 37%, but ad views rose only 28% year over year. Short Olympics and election fare and "live" help explain why. Read the whole story
by Joe Mandese
The New York Times will kick off the 2017 NewFronts with a presentation the morning of May 1, 2017, and Mashable will wrap it … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Some end-of-the-year naval gazing on such topics as the IAB's stance on native advertising and the dramatic rise of programmatic digital video ads. Read the whole story
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by Tobi Elkin
Outstream video advertising provider Teads announced that it has signed an exclusive multi-year deal with Business Insider to help it increase its video ad … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
In a new study conducted on native advertising, 54% of respondents said they'd felt deceived by native advertising in the past, and 44% weren't … Read the whole story
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by Laurie Sullivan
Web sites circulating fake news continued to use the Google AdSense online advertising service as of December 12, nearly one month after Google announced … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As YouTube drops the attitude to court tv execs, is its shift to the big screen a sign that Facebook is increasingly beginning to … Read the whole story
by Karlene Lukovitz
It uses Instagram Stories' skip-back-and-forth function to let users employ use their thumbs to skip between short clips of DJ scratches and loops on … Read the whole story
COMMENTARY
by Julie Ginches, Op-Ed Contributor
Media agencies have long been the go-to resource for all paid-media initiatives. They're the ones with the expertise in all forms of advertising, and … Read the whole story
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by Wayne Friedman
The platform claims to provide more accurate forecasting and planning through analytics and data management, with variables like seasonality. Adobe says that "existing models … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"The New Celebrity Apprentice" is shaping up to be an oddity unique in the annals of television. At the very least, it is emerging … Read the whole story
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by Wayne Friedman
Alternative TV networks including new digital OTT TV services, traditional cable and others are spending more on national TV advertising so far this season … Read the whole story
COMMENTARY
by Michael Bollinger, Columnist
Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, … Read the whole story