Some end-of-the-year naval gazing on such topics as the IAB's stance on native advertising and the dramatic rise of programmatic digital video ads. Read the whole story

Outstream video advertising provider Teads announced that it has signed an exclusive multi-year deal with Business Insider to help it increase its video ad … Read the whole story

In a new study conducted on native advertising, 54% of respondents said they'd felt deceived by native advertising in the past, and 44% weren't … Read the whole story

Web sites circulating fake news continued to use the Google AdSense online advertising service as of December 12, nearly one month after Google announced … Read the whole story

As YouTube drops the attitude to court tv execs, is its shift to the big screen a sign that Facebook is increasingly beginning to … Read the whole story

Media agencies have long been the go-to resource for all paid-media initiatives. They're the ones with the expertise in all forms of advertising, and … Read the whole story

The platform claims to provide more accurate forecasting and planning through analytics and data management, with variables like seasonality. Adobe says that "existing models … Read the whole story

Alternative TV networks including new digital OTT TV services, traditional cable and others are spending more on national TV advertising so far this season … Read the whole story

Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, … Read the whole story