...And a new Interactive Advertising Report says 65% of them are "willing" to receive ads on IoT screens. Among the many IoT devices, smart TVs have the oldest owners. Read the whole story
The organizations will collaborate to produce and distribute Olympic sports and Olympic-themed programming on a year-round basis between the Winter and Summer Olympic Games, … Read the whole story
More people are consuming branded content on their mobile devices, according to new data from Polar, which found that in the third quarter, click-through … Read the whole story
Index Exchange on Thursday announced the launch of a header bidding solution for video. The ad exchange said the function aims to help increase … Read the whole story
Every year marketers look for the next big, untapped frontier of opportunity. We want to introduce our brand to a group of people large … Read the whole story
In an attempt to combat latency and improve transparency, ad-tech firm AppNexus announced the launch of an open source pre-bid video header bidding capability … Read the whole story
I am sure when the media innovators came up with the idea of live video inside social platforms, they did not design it for … Read the whole story
A study from Videology conducted by Advertiser Perceptions finds that 67% of agency media buyers polled rely on demographic targeting (primarily age and gender) … Read the whole story
The Interactive Advertising Bureau (IAB) has had a busy year working on standards and dealing with ad fraud, among other high-profile industry issues. Alanna … Read the whole story
Twitter is now inviting its app users to create and tweet live video. Powered by Periscope, the new feature is part of a broader … Read the whole story