VidBlog
by P.J. Bednarski, Staff Writer
YouTube reportedly is now offering to help if the MCN goes along with it. An exodus? They don't think so. Read the whole story
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by Wayne Friedman
Seven advertising-services companies -- with expertise in delivery, production, traffic, talent licensing and rights management -- are creating an ad consortium intended to find … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
More than three-quarters of consumers watch online video weekly, with a little more than half of consumers tuning in more than two hours every … Read the whole story
by Larissa Faw
The agency was formed during a restructuring in spring 2015 with the name referencing the color wavelength between the purple-colored branding materials used for … Read the whole story
COMMENTARY
by Jason Klein, Op-Ed Contributor
'Tis the season for looking in the crystal ball! Looking back at our predictions for 2016 (and 2014 and 2015), we're pretty pleased to … Read the whole story
by Wayne Friedman
NBCU is not happy about the progress of Nielsen's highly anticipated Total Content Ratings -- the TV research company's effort to consolidate all traditional, … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Sloan Gaon, CEO of PulsePoint, a programmatic technology company, believes "sequential storyselling," -- yes, "storyselling," NOT storytelling -- will evolve in 2017. Read the whole story
by Wayne Friedman
Since it began advertising in earnest on November 6 through December 15, the movie has spent some $23.4 million -- about half of that … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Consumers are about to get another marketing does of AR in toys this holiday season. For example, the NeobearMagnifier NEO is a hand-held magnifying … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Yes, sports networks are popular -- and lucrative. But with the rise of digital media's over-the-top platforms -- either from standalone networks, or packages … Read the whole story