YouTube reportedly is now offering to help if the MCN goes along with it. An exodus? They don't think so. Read the whole story
Seven advertising-services companies -- with expertise in delivery, production, traffic, talent licensing and rights management -- are creating an ad consortium intended to find … Read the whole story
More than three-quarters of consumers watch online video weekly, with a little more than half of consumers tuning in more than two hours every … Read the whole story
The agency was formed during a restructuring in spring 2015 with the name referencing the color wavelength between the purple-colored branding materials used for … Read the whole story
'Tis the season for looking in the crystal ball! Looking back at our predictions for 2016 (and 2014 and 2015), we're pretty pleased to … Read the whole story
NBCU is not happy about the progress of Nielsen's highly anticipated Total Content Ratings -- the TV research company's effort to consolidate all traditional, … Read the whole story
Sloan Gaon, CEO of PulsePoint, a programmatic technology company, believes "sequential storyselling," -- yes, "storyselling," NOT storytelling -- will evolve in 2017. Read the whole story
Since it began advertising in earnest on November 6 through December 15, the movie has spent some $23.4 million -- about half of that … Read the whole story
Consumers are about to get another marketing does of AR in toys this holiday season. For example, the NeobearMagnifier NEO is a hand-held magnifying … Read the whole story
Yes, sports networks are popular -- and lucrative. But with the rise of digital media's over-the-top platforms -- either from standalone networks, or packages … Read the whole story