VidBlog
by P.J. Bednarski, Staff Writer
All have drawbacks and benefits, some more pronounced than others. To a large extent, you have to believe with each product there is a lot that will be improved. Here's … Read the whole story
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by Tobi Elkin
The discovery by White Ops of a Russian group running data centers in the U.S. and Netherlands that are generating between $3 million to … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
There are six challenges for native advertising that you should be thinking about for 2017. For starters, creating good content, while obvious, is easier … Read the whole story
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by Tobi Elkin
Unruly is bringing human emotions and programmatic buying together via "Emotional PMPs." Read the whole story
COMMENTARY
by Simon Thorneycroft, Columnist
A recent Nielsen study, "Breakthrough Innovation Report," in the UK reveals just how good packaging design remains a successful way to impact consumers' decision … Read the whole story
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by Wayne Friedman
Upfront revenues for November for the 2016-2017 TV season are up 9% versus November 2015, with broadcast revenues 5% higher than a year ago … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Surprising no one, Instagram just added several features that Snapchat users should find familiar. Yep, just like with Snapchat's geofilters, Instagram users can now … Read the whole story
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by Larissa Faw
According to research from Marchex, young adults 18-24 want a customer service call picked up within 45 seconds or they're gone. And if they … Read the whole story
COMMENTARY
by John Motavalli, Columnist
According to Recode, Snap has acquired San Francisco-based ad tech firm Flite - partly, some say, to acquire its coterie of professionals. Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Tom Laband, CEO and Co-Founder of adsquare, a real-time mobile data marketplace, thinks second-party data is a missing link for understanding audiences, and that … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Important questions still loom about how Donald Trump, as president, will interact with the press. A big speculation: who will be his press secretary? … Read the whole story