All have drawbacks and benefits, some more pronounced than others. To a large extent, you have to believe with each product there is a lot that will be improved. Here's … Read the whole story
The discovery by White Ops of a Russian group running data centers in the U.S. and Netherlands that are generating between $3 million to … Read the whole story
There are six challenges for native advertising that you should be thinking about for 2017. For starters, creating good content, while obvious, is easier … Read the whole story
Unruly is bringing human emotions and programmatic buying together via "Emotional PMPs." Read the whole story
A recent Nielsen study, "Breakthrough Innovation Report," in the UK reveals just how good packaging design remains a successful way to impact consumers' decision … Read the whole story
Upfront revenues for November for the 2016-2017 TV season are up 9% versus November 2015, with broadcast revenues 5% higher than a year ago … Read the whole story
Surprising no one, Instagram just added several features that Snapchat users should find familiar. Yep, just like with Snapchat's geofilters, Instagram users can now … Read the whole story
According to research from Marchex, young adults 18-24 want a customer service call picked up within 45 seconds or they're gone. And if they … Read the whole story
According to Recode, Snap has acquired San Francisco-based ad tech firm Flite - partly, some say, to acquire its coterie of professionals. Read the whole story
Tom Laband, CEO and Co-Founder of adsquare, a real-time mobile data marketplace, thinks second-party data is a missing link for understanding audiences, and that … Read the whole story
Important questions still loom about how Donald Trump, as president, will interact with the press. A big speculation: who will be his press secretary? … Read the whole story