VidBlog
by P.J. Bednarski, Staff Writer
Video Blocks, which offers members like ad agencies, content producers and everyday people a wide array of low-cost video clips, charted what they want shopping for in 2016: The unmistakable … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I remember when the digital media business was just a twinkle in the eyes of many people. The industry was small, but the digital … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Marketers will continue to up their game in native advertising and branded content in 2017, realizing that connecting with consumers through content is frequently … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
28% of Americans would love to spend the holidays with their families in virtual reality (VR) and that video sharing will be popular this … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
One powerful illustration of the influence of earned media in the 2016 presidential election: The noticeable difference between how much Hillary Clinton and Donald … Read the whole story
COMMENTARY
by Teutly Corriea, Columnist
Until recently, CPG companies could rely on a time-tested formula to create brand loyalty: provide a trusted, competitively priced product and then invest in … Read the whole story
by Joe Mandese
While the use of ad blockers has been reaching a critical mass for years, no supplier has become more associated with the phenomenon on … Read the whole story
by Laurie Sullivan
U.S. advertisers invested $17.6 billion in digital advertising during the third quarter of 2016, according to the latest IAB Internet Advertising Revenue Report released … Read the whole story
by Laurie Sullivan
Google has released a video tutorial in the Mobile Ads Garage series for AdMob Native Ads Express that shows publishers how to use Native … Read the whole story
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by Tobi Elkin
Research shows Generation Z -- those born in 1996 or after -- appear to have a high degree of trust in online news and … Read the whole story