Video Blocks, which offers members like ad agencies, content producers and everyday people a wide array of low-cost video clips, charted what they want shopping for in 2016: The unmistakable … Read the whole story
I remember when the digital media business was just a twinkle in the eyes of many people. The industry was small, but the digital … Read the whole story
Marketers will continue to up their game in native advertising and branded content in 2017, realizing that connecting with consumers through content is frequently … Read the whole story
28% of Americans would love to spend the holidays with their families in virtual reality (VR) and that video sharing will be popular this … Read the whole story
One powerful illustration of the influence of earned media in the 2016 presidential election: The noticeable difference between how much Hillary Clinton and Donald … Read the whole story
Until recently, CPG companies could rely on a time-tested formula to create brand loyalty: provide a trusted, competitively priced product and then invest in … Read the whole story
While the use of ad blockers has been reaching a critical mass for years, no supplier has become more associated with the phenomenon on … Read the whole story
U.S. advertisers invested $17.6 billion in digital advertising during the third quarter of 2016, according to the latest IAB Internet Advertising Revenue Report released … Read the whole story
Google has released a video tutorial in the Mobile Ads Garage series for AdMob Native Ads Express that shows publishers how to use Native … Read the whole story
Research shows Generation Z -- those born in 1996 or after -- appear to have a high degree of trust in online news and … Read the whole story