What's the relationship between artificial intelligence (AI) and programmatic media? For one thing, AI can analyze the complexity of programmatic media buying in a … Read the whole story

Marketers will continue to up their game in native advertising and branded content in 2017, realizing that connecting with consumers through content is frequently … Read the whole story

Video ad server StreamRail says it experienced a five-fold increase mobile adoption the VPAID specified ad format in 2016 , at the expense of … Read the whole story

It's likely that personalized video will become a potent form of advertising that will combine the emotive power of video with the granular targeting … Read the whole story

According to the newspaper, its success was driven by an eclectic array of content, ranging from what might be termed "traditional" on the scene … Read the whole story

"2017 is going to provide an interesting opportunity for news organizations, thanks to voice-activated personal home assistants," says Ray Soto, design director of emerging … Read the whole story

Sources from different social-media arenas give us their takes on what will shape the coming year. Read the whole story

Capping off a year of video investments, Twitter is rolling out 360-degree live streams through Periscope. Going forward, when users see a video marked … Read the whole story