Consumers were generally unaware of the fake business until 2016. But for years, phony operators have been pretending to serve ads going to fake Web sites and being seen by … Read the whole story
Major pay TV network groups show the biggest declines for A+E Networks, Discovery Communications and Time Warner. A+E Networks sank 2.9%; Discovery Communications and … Read the whole story
74% of consumers say there is a connection between watching a video on social media and their purchasing decision-making process. Read the whole story
IHS expects global advertising revenue will grow to 11% to $590 billion in 2017 -- with strong gains coming from the Middle East, Africa, … Read the whole story
As more consumers sign up for over-the-top services, content providers are the best positioned players in the media business to capitalize on new opportunities. … Read the whole story
According to The NPD Group's Connected Home Forecast, there will be 238 million devices installed to connect TV sets to the Internet by 2019 … Read the whole story
Audience-based selling will continue to gain a foothold in 2017 because there will be more ways to do it. VIdeology sees a spike in … Read the whole story
Emerging technologies such as augmented and virtual reality and voice-activated search, as well as ways to use the data, could send marketers back to … Read the whole story
Sales and public perception of virtual reality headsets have room to grow, with low levels of awareness among U.S. households, and lower-than-expected sales. A … Read the whole story
Audi Spain's holiday campaign attempts to remove gender discrimination from driving and toys and remind everyone that play influences learning and children's future choice … Read the whole story
As the dawn of a new year is once again upon us, it is abundantly clear that the majority of people are ready for … Read the whole story
Twitter has had a rough couple of years, but 2016 was arguably the worst. Read the whole story