VidBlog
by P.J. Bednarski, Staff Writer
Before new Hulu customers for its expanded streaming service gets to start watching, they're going to have to answer some questions. Read the whole story
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by Tobi Elkin
The global advertising landscape experienced "unprecedented change" in 2016 with data, automation, ad quality, transparency, and the "quest for tangible results taking center stage," … Read the whole story
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by Amy Corr
Microsoft and NFL launched an adorable video starring Drew Brees, Todd Gurley, Clay Matthews, Tyler Lockett and Brees' 5-year-old son Bowen. The Microsoft Surface … Read the whole story
by Wayne Friedman
Wurtzel, president of research and media development at NBCUniversal, will become a senior advisor to the company. Wurtzel is credited with many innovations, including … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Native advertising and content marketing will become more effective than advertising in 2017, while optimizing landing pages will become a new focus as well. Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Facebook's plan to show ads in the middle of its videos and do a revenue-sharing arrangement with publishers is an interesting one. Facebook, like … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Sitting in your living room, turning on your universal TV remote. You wait to watch the Golden Globes on NBC. But alas, you can't … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
For super fans, it won't be enough to just watch the biggest game in football, Super Bowl LI. Many will spend weeks prior to … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Facebook is taking one of the first steps to becoming an unbeatable entertainment powerhouse. Read the whole story