Videos that make a statement about the brand rather than the brand making a statement in the video remain a more accepted way to … Read the whole story

DoubleVerify, a provider of technology that authenticates the quality of digital media and seeks to optimize ad performance, announced the integration of its third-party … Read the whole story

Those who prioritize efficiency and brevity might be curious why these brands are deciding now to go the long route with their commercials. Here's … Read the whole story

Multichannel campaigns can become complex and challenging, but research released Friday by the Interactive Advertising Bureau shows that consumers viewing a constant message across … Read the whole story

The anytime/anywhere video consumption behavior of Millennials is driving the changing landscape of media. Over-the-top viewing has become mainstream, along with mobile device watching, … Read the whole story

Deloitte Global predicts total U.S. TV revenues -- all national networks, local TV stations and cable -- will hit $72 billion. There was minimal … Read the whole story

Though 60 million businesses today have an active Facebook page, many struggle to maintain their online presence, let alone advertise. This is why Facebook, … Read the whole story

At CES 2017 there were plenty of new gadgets and technologies, and also some decent talks with technology vendors, media agencies, and publishers about … Read the whole story

It's just one show for now, but tonight is the first step as Netflix puts a fifth of its massive budget into family shows … Read the whole story