VidBlog
by P.J. Bednarski, Staff Writer
Sony's Crackle seems to have lost its best reason to exist. Netflix announced on Tuesday that it will snap up "Comedians/Cars," new and old, and as part of the deal, … Read the whole story
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by Wayne Friedman
When consumers were told that pirated video content can result in studios losing money, 39% of consumers said this knowledge had no effect on … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Entertainment powerhouse 'Variety' is turning up the volume on branded content. CMO Dea Lawrence says some of that content can go through programmatic pipes, … Read the whole story
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by Tobi Elkin
YuMe has announced the launch of an immersive mobile vertical video ad format for advertisers that enables video ads to fit more naturally within … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The timing of the push for longer video content is significant, as Facebook is also poised to introduce new mid-roll video ad products, which … Read the whole story
by Joe Mandese
Nielsen and AT&T this morning announced a deal to license "anonymized" set-top-box data from subscribers of AT&T's DIrecTV and U-Verse services to Nielsen to … Read the whole story
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by Thom Forbes
Mattel has named Google's Americas president Margaret "Margo" Georgiadis as its new CEO. Long-time board member and former PepsiCo executive Christopher Sinclair, who has … Read the whole story
by Steve McClellan
KFC U.S. has selected Mediavest | Spark, part of Publicis Media, as its new agency for media planning and buying responsibilities for its general-market … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Gen Xers, defined as adults ages 35-49, spend significantly more time on social media than Millennials, ages 18-34, according to a new report from … Read the whole story
by Wendy Davis
FitTea, which sells tea blends that supposedly offer health benefits, posted paid endorsements to its own Web site without stating that they were ads, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Whether a big or medium-size growing TV-media company, the strategy is clear when working in the premium TV-movie game. Spend heavily on TV-movie production … Read the whole story
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by Tobi Elkin
Innotech Capitals, an international private equity group, said it has acquired Ad-Juster, an ad tech firm that automates the aggregation of third-party ad server … Read the whole story